Bring City Sweats To California
The self care movement is heating up across California, from Los Angeles and Irvine to Santa Monica, San Diego, San Francisco, and San Jose.
Open your City Sweats in a wellness-based California city or bring the power of sweat to your community.
Who’s ready to grow with us?
Why California?
California has always been a leader in wellness. With its ever growing population, strong economy, and a culture that embraces health, wellness, and self care, people are flocking to cities like Los Angeles, Irvine, Santa Monica, San Diego, San Francisco, and San Jose to recover, recharge, and stay well.
This makes California a perfect market for the City Sweats franchise.
With services like:
City Sweats meets the wellness moment with high-quality services, results-driven recovery, and one-of-a-kind customer service that supports busy professionals, health-conscious individuals, and clients looking for an elevated wellness experience.
Californians are spending more than ever on their personal wellness, from boutique fitness and spa treatments to supplements and recovery therapies. With your City Sweats location, you’ll be perfectly positioned to serve this growing demand while building a profitable business rooted in health, recovery, and human connection.
There’s never been a better time to bring City Sweats to California.
Sources: Global Wellness Institute; McKinsey & Company “Future of Wellness” Report; Statista Consumer Market Outlook 2024. The estimate includes average U.S. consumer spending on wellness categories such as fitness, personal care, spa services, supplements, mental wellness, and complementary therapies. The figure is a national average and may vary by region.
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![Client relaxing during an infrared sauna session at a City Sweats wellness franchise in California.]()
High Median Incomes & Spending Power
With strong median incomes, residents are more likely to invest in wellness experiences, driving strong membership growth and repeat visits.
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![Client enjoying a cold plunge recovery session at a City Sweats wellness franchise in California.]()
Large Wellness-Forward Population
Nearly 40 million residents are health-conscious and eager for wellness solutions, making communities around California perfect markets for City Sweats
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![Clients walking through a City Sweats wellness franchise after a recovery session in California.]()
Built-In Demand from Active, Outdoor Lifestyles
With year-round outdoor activity, Californians prioritize recovery and performance. City Sweats meets these demands perfectly.
We’ve Got Your Back
Bring City Sweats to California and tap into the booming wellness market with a proven franchise model.
Extensive onboarding & hands-on training
We’ll be with you every step of the way, from daily operations, service protocols, and client experience, so you feel confident, prepared, and aligned with our mission from day one.
Professional site selection & spa design direction
From Irvine to Santa Monica to Palo Alto, we’ll help you identify the best location and ensure your space is both functional and true to our brand aesthetic.
Digital marketing & SEO support
Whether you’re opening your spa in Irvine or San Diego, we provide the digital tools you need to attract and retain clients in your specific market.
One-on-one coaching
Grow smart with custom support from our franchise team. We help you set goals, overcome challenges, and build a thriving business in your city.
Easy-to-use booking & POS systems
Our booking and POS programs are customized to keep your operations efficient and tailored to a one-of-a-kind City Sweats experience.
Brand campaigns & local visibility
Leverage intentional brand marketing while making a strong local impact with promotions and campaigns that drive consistent traffic to your spa.
Team & culture-building tools
We’ll help you build a strong team with hiring templates, training resources, and ongoing support that ensures a values-aligned, high-performance staff.
Ongoing education & service innovation
Stay ahead in the ever-evolving wellness industry with regular franchise updates, trainings, and continual access to new service offerings and business tools.
Established brand
With over a decade in the wellness industry, City Sweats brings credibility and reliability, so you can open your spa with built-in momentum.
California is always growing, and so is the demand for premium, accessible self-care. With City Sweats, you’ll be at the forefront of it all.
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Los Angeles
A diverse, high-energy market with strong demand for recovery, performance, and wellness experiences across active and professional lifestyles.
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Irvine
A thriving, family-friendly city with high incomes, business growth, and a focus on health and wellness.
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Santa Monica
A coastal hub for affluent, wellness-focused residents who value lifestyle, fitness, and self-care.
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San Diego
A health conscious coastal city with year round wellness demand, active living, and a strong culture of balance and recovery.
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San Francisco
A fast paced, high income market where stress management, longevity, and premium wellness services are in high demand.
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San Jose
A large, tech driven city with strong incomes and a growing need for recovery and wellness solutions that support performance and balance.
